The Pocket-Size Guide To How The World Sees You
Concept Development / Graphic Design / Print
The challenge with this project was Sally's book needed to be at your side at all times through out the day when managing others and building team engagement. She already had a reference book of countless handouts but it wasn't practical to give printed copies to everyone attending your workshop. My idea was to develop and design a pocket-size guide what would be the ultimate quick reference cheat sheets for effective communication. It was a huge success and Fascinate advisors bought thousands of them. We are currently in our third print run.
Sally Hogshead Creator of How To Fascinate
Sally is an international best-selling author, hall of fame speaker, and twice been named #1 global branding guru in the world. She is an award-winning copywriter who has helped the biggest brands in the world, like Nike and Coke-A-Cola, fascinate their audience. It was an honor to create a supplemental tool, or I like to call 'CliffsNotes', for her bestselling book How The World Sees You. We have sold thousands of these little booklets all over the world.
I'm A Certified Fascinate Advisor
I've been looking for the best branding tools in the world for over 20 years. So when I stumbled upon her How To Fascinate personal brand test and it revealed in 5 minutes what makes me fascinating by showing me my highest distinct value, I was hooked. I became a certified advisor and implemented her teaching and tools into my How To Avoid One-Night Stand Marketing program. I also worked on Sally's leadership team as the advisor liaison and designed some marketing pieces for the team.
Honey, I Shrunk The Book.
The original companion guide book to 'How The World Sees You' was printed on 8.5x11 sheets that filled a three ring binder (See image above). This got expensive making copies for workshop attendees, not to mention all the space it took up on your desk. I wanted to condense all her handouts into a piece that could fit in your pocket. This little cheat-sheet book has everything you need at your fingertips to build better relationship, increase employee engagement, and market yourself in a way that makes you impossible to resist.
